What Is Marketing On Facebook? A Quick Overview of Marketing With Fan Pages for Small Business

Facebook has are over 500 million users, and it is estimated that at least 50% of them – that’s 250 million people – login to their accounts on a daily basis. It is a no-brainer that your business should be on Facebook connecting with a targeted audience of users who want to buy your products and services.

Imagine what would happen to your business if you connected with only a tiny percentage of those millions of Facebook users? Think of what it could mean for your sales figures if you carved out even 1% of that daily market… that would be 5 million people. Now, that’s a lot of people.

Developing Marketing Campaigns

A number of years ago, there wasn’t a realistic process available to sell your products and services on Facebook. But, all of that has changed. You can now launch your products and services quickly and easily, allowing your offerings to go viral in record time, just by putting up and promoting a fan page.

Definition of Marketing with Facebook Pages

Fan pages are exactly what they sound like – pages that are designed around a specific topic that you’re a fan of or are niche marketing in. Using some of the new services, Facebook can become your advertising medium of choice, and a boon for small businesses with limited budgets. You can build a business fan page by hand if you have some web design experience.

Some tips to remember:

1. Header should be 518px x 100px

2. Aweber blends in real nice for your opt-in box which is an autoresponder that allows you to stay in touch with your subscribers over the long-term.

3. It’s easier to use a third-party vendor like Photobucket to store your pictures than on Facebook.

4. YouTube videos work really well. Make a video using Animoto which is free and easy to use.

What Facebook Marketing Is

The definition of Facebook marketing is to find people interested in your product and convert them into customers. With the viral nature of this medium, employing fan pages makes it easy to combine it with inexpensive advertising on Facebook to quickly grow a list of loyal customers.

Marketing on Facebook Automatically

If you want to go automatic consider two places, – one is called Fan Page engine which has templates and a point-click interface, and a a new service that’s just launched called FB Launchpad has brought cutting-edge technology to building Facebook fan pages. With this new service you can build a page that puts hidden “like” content, sliding tabs that are animated which you won’t see in any other fan page template engine.