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Marketing Your Business: Our Top Eight Tips

How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. How in other words, how can let other people find your business? It should be a long term plan and investment. You should consider it as your job, your business. You need take care of it. If you respect your business and work on it with your effort, you will be rewarded eventually.

So where to begin? Here are some tried and true tips that will help you market your website with confidence. You can begin marketing your website when:

- Your website content is complete. This includes your website text, products you want to sell, the correct title, descriptions, and hidden keywords.

- You are ready for your first customer. You need test it by yourself before send your website to public. Make sure all links are working, the order form is ready. Testing everything you can think of. – You have a clear knowledge of the product(s) or service(s) you want to sell online. You need understand your product very well. Please remember: content is the King. When most people think about marketing, they think of advertising.

Don’t fall into that trap. Marketing also encompasses your design, your page copy. According to MediaMetrix, 75% of all repeat visitors come back to a site due to the site’s content. It is vital that the content be good, compelling, new, and free. Offer some valuable freebies so your visitor will come back to visit your site.

Tip 1. Prepare to Collect Email Put an form on your website to let visitors to subscribe to your mailing list. You can initially offer them a free ebook or a valuable report. Then you follow up with them using the auto response system. You can start to sending out your own newsletter weekly or bi-weekly to your opt-in prospects. They have option to remove themselves from your list if they are not interested in it. Even you do not have a website, you can still collect opt-in people’s email address by advertising your eZine with your auto response email address.

Tip 2. Use Pay-Per-Click Services Set up an account with a pay-per-click (PPC) service, such as Overture. Pay-per-click means you pay for every visitor that comes to your site through the service provider. You post an advertising on the sites. If visitor clicks your advertising, you will be charged. At very beginning, it is recommended that starting from small, like pay $0.05 or $0.10 per click. You need time to test which key word is better and which advertising works out. The Overture network includes big names like Yahoo!, MSN, AltaVista, Lyocs, HotBot, Netscape, Dogpile, Metacrawler, and Go.com.

Tip 3. Submit Your Site to Your Search Engines Once your website is ready, submit your site to major search engines. Please make sure not to submit your site too often to those big search engine companies. They will ban your site out if you submit the site frequently. They will eventually include your site in their index. For small search engines, you can use some automatic software or service to submit your sites since there are thousands there.

Tip 4. Create Your Signature File A signature file is a short message that goes out at the bottom of each message. It contains your name, your contact, like your email address, your website if you have one. Then add a brief description for the product you want to promote. You can create a signature file at the end of your email. You can create a signature template file in the “mail preference” area, or some other area depending on what kind of email service you have. Make sure to keep it down to 4-5 lines with 65 characters wide. Save it to your local hard disk. You may use this short signature file for your future articles’ resource box.

Tip 5. Submit Articles to eZines

Starting to write articles, then submit it to eZines. You can reach thousands of peoples with your products and service for FREE.

How it works? If you are familiar with some area, like gardening, cooking, or how to use a specific software… just think of any topic people may have interest in, then write it. Make sure there is some good value in it so people will like to read it through. Once you finish it, just go ahead to contact some eZine editors with a short cover letter. Tell them you have an article which is valuable to their eZine readers and wish to post it.

At the end of each eZine, there is a resource box. You can put your signature file you create or some other kind of contact information. People will know you from there or may contact you if they are interested in your topic and want to learn from you more.

Tip 6. Increase Your Link Popularity Link popularity, or the number of quality websites that provide a link to your website, is a vital part of your online marketing campaign. If you have a business, check some website which offers the products which will benefit to your customers. Like if you own a website builder, you are looking for the business who can provide the graphics, free business cards, etc.. Once you find a site with good content, then you contact the website owner. Tell him you want to swap the links. It will take some time and effort to do, but the reward will be big.

Quality link popularity can not only get you listed in the major search engines without you ever having submitted your website, but it will help your website move up in the search engine result rankings as well. Tip 7. Start Your Own Newsletters If you want to build relationship with your client, or really want to make money online, a good newsletter will help you. You can send out your newsletter weekly, bi-weekly. Do not send out once a month since the time span is too long, people may forget you.

Writing a newsletter may be hard at the beginning. But once you start, you will realize you can do it, and do it successfully. Of course, you need learn a lot of materials, and write the valuable information to your people. Gradually you will build up the good relationship with you. Down the road, they will join into your business.

Tip 8. Build a Daily Marketing Routine Market your website daily, even if it’s just for 15 minutes. Get into a daily routine–even if it is only for 15 minutes. Doing so will increase your traffic, your customer loyalty, your sales, and your profits. It will pay big dividends months or years from now. Daily promotion activities include:

- Email. Responding to customer’s e-mail in a timely manner. If this is overlooked, you could lose hard-won customers. Many Internet businesses have earned and kept business based on their ability to respond quickly to customer email. Customers appreciate a timely response.

- Update Your Site. Keeping your site fresh with new content is vital, even if you are selling product. By expanding your content you are not only giving new content for your customers to read, but you are also expanding the number of pages listed in the search engines, which will increase your chances of appearing in the top of the search results. Search engine likes fresh contents. – Link Popularity. By contacting sites on a daily basis, your link popularity will increase, and if you do it right, your Link Reputation will increase as well.

- Write Articles. Writing an articles or prepare a newsletter. Contact eZine editors for submission. Keep learning new information and marketing strategies, apply the latest technology into the marketing campaign.

If you apply the above 8 methods, you will gradually build up customer base. In the long term, you will have a successful business.

5 Tips For Starting Your Own Internet Network Marketing Business

It’s powerful. It effective. It can explode your business. So what is an internet network marketing business anyways? The name internet network marketing is a a combination of two industries – internet marketing, a term used for marketing a product or business on the internet and network marketing, a term used for marketing a product or opportunity using word-of-mouth.

If you have been in network marketing for any length of time you have probably had someone in your upline tell you that there is no possible way to build a successful network marketing business online and that they only way to do it is to make a list of everyone you know on planet earth, call them and offer them the chance to partner with you in your business opportunity. Well this is one way to do it but doing it this way also limits your access to pool of resources that can help you build your network marketing business faster and with less rejection if you know how to do it properly!

Now we all know that social media is HOT, HOT, HOT!! I mean smoking HOT! You may be wondering if you can actually build your network marketing business on the internet when all you’ve ever been taught was how to take to your warm market and pass out fliers at the mall.

Well, I am going to show you what it takes to start succeeding in your internet network marketing business, how to do it right, and how to utilize the internet to ATTRACT people who already know about network marketing, want to the the best at it, understand the power of it and are willing to work for it.

Ask yourself this question…Isn’t the best person to recruit into your network marketing business someone who WANTS to succeed?

5 Steps For Starting Your Internet Network Marketing Business

1. Set Up a Blog!

This is the hub, your headquarters online. This is where you craft and distribute all of the content you create online. I highly recommend you use a self-hosted WordPress blog. Why? With a WordPress blog you own your content and since you are in business for yourself don’t you think you should own your own content? I mean you can get a free blogger or WordPress.com blog BUT this means that they can remove your content if you violate any of their terms or policies.

So if you are a serious internet network marketer the best move is to get a domain name from sites like godaddy.com and set up hosting through a webhosting service such as hostgator. It is inexpensive, it’s professional and it is customizable. You can build your blog anyway you like.

A blog is the very best way to get found on Google and the other search engines, it’s the best way to build an interactive community of people who share similar interest and it is easy to integrate with social media which can make your blog VIRAL for even more traffic.

2. Create Quality Content

What do want to learn as a network marketing building your business online? What challenges do you face getting traffic, generating leads or making sales? What strategies and tips have you learned that you know other marketers would love to get their hands on so they can start seeing the results they want? If you can stay in tune to what people need to know and the solutions they are looking for you will become a valuable asset not only to your business but to others as well.

For example, one of the biggest challenges in building an internet network marketing business is how to generate leads. Learn about how to overcome the lack of leads and share what you learn on your blog. By helping other marketers solve this issue you are becoming an authority on the topic and you will begin to ATTRACT people to you who want to learn from you and possibly partner with you in business.

3. Drive Traffic To Your Content

So what do you do with the quality content you create. You SHARE it! Use social media, forums, and other sites to drive traffic to your blog. You can share your links on Facebook, Twitter, social bookmarking sites such a StumbleUpon and Delicious. Start following people within your niche that share your same interests so you can start driving them to your site.

4. Build Your Mailing List

Use autoresponder software, such as AWeber or iContact, to start generating leads for your business. When a person takes the time to put their contact details in to your opt-in box, then you know that they want to learn more (or maybe they just want that free gift). You can continue to send them follow-up emails, tips, and training through your autoresponder to build relationship with them. Take a look at the layout of my blog to see how many opportunities my readers have to opt in to my mailing list if they are interested in learning more about internet network marketing. By building a substantial list you have the chance to recruit people into your business as you continue to build trust with them.

5. Be Consistent

Maybe the most important of them all -BE CONSISTENT. So many times people quit before they really breakthrough in their internet network marketing business because they are not consistent in their daily marketing routine. They don’t see the massive results they expect or “see” others getting so they give up too quickly. When you are consistent you are dedicated to the entire process of building a successful business online, that means that it takes time, hard work and simple implementation. Building an internet network marketing business is not easy but it is simple. Stay the course and the rewards will be more than you could have ever imagined!

2 Daily Things To Do To Have A Thriving Internet Business

How often do you test things out in your internet business? Is it frequent? Are you constantly finding yourself tweaking your website and changing your email marketing sequence to test which approach will yield you the most results? If so, then obviously you’re doing something wrong in your business.

You shouldn’t need to constantly tweak and update small, technical things about your business. Everyday you should know what you need to be doing to promote your site. And this is how you make your business predictable and profitable over the long term. And I want to shed some light on this topic.

In this lesson, I’m going to go over some of the things that you should be doing to have the successful internet business that you are looking for. If you’re tired of not seeing any sales in your email inbox, you should know that it can all be changed. But it has to be done one step at a time. Here’s the first thing that you should be doing to have a thriving internet business:

1) Put yourself on a daily marketing schedule

True success in your business will ultimately depend on how well you’re able to follow simple step-by-step instructions. If you can lay out a daily marketing plan for your business, you will see that marketing and getting traffic is incredibly easy. Getting sales is ultimately a marketing job. Without the good marketing, it’s going to be hard to see any kind of results in your business.

This is very important because you only have so much time in a day to do marketing. If you have a full time job, and you started your internet business so that the income could replace your current job, then everyday you come home from work, you will have a set amount of time to market your business before you go to bed.

Because of this, it’s important that you use your time wisely. Stick with strategies that will deliver the best results, and if you’re doing some advertising, make sure that you’re breaking even, or making a profit. If you’re losing money on each new customer that you get, then you will want to put together a strong backend marketing plan that will help you to recoup your loss, and help you to turn a profit on the next sale that you make from your customer. Here’s another thing you should be doing if you want to have a thriving online business:

2) Build a list

Building an email list is paramount in terms of your online success. These will be the best group of people who will buy from you. If you just lead a lot of people to your sales description page, a lot of them won’t buy – in comparison to how many sales you could have made by building an email list.

They say that the money is in the list, and I totally agree. And the more subscribers you get, the more money you will make over the long term.

Take these 2 tips and put them into use today.

Good luck with marketing online.